Explore ten ways to develop and improve your website. These services can be scoped individually or combined around one project. Deliverables, third-party costs and support terms are agreed in your proposal.
A clear home for your business
Website design & development
For businesses launching their first website or replacing a site that no longer explains what they do. Start with the questions customers ask before they enquire: what you offer, who it is for, where you work and how to take the next step.
What to discuss: A practical scope can include service-page planning, responsive layouts, contact forms, clear calls to action and essential search setup. Catalogue, booking and custom integration requirements are scoped separately.
Choose this when you need a complete business website and want help deciding its structure.
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Publish and update with confidence
WordPress development
For teams that need to manage service pages, articles, staff profiles or other business content themselves. The content structure should be easy to maintain after launch, including when a different person takes over updates.
What to discuss: Discuss editable templates, appropriate theme and plugin choices, enquiry forms, permissions and an editor handover. Hosting, licence renewals, backups and ongoing updates should have a named owner.
Choose WordPress when flexible content management matters and you can plan for regular maintenance.
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Turn a catalogue into a buying journey
Ecommerce website development
For businesses ready to sell products online. An effective store needs more than product cards: shoppers need useful product details, understandable delivery information and a checkout that works on their phone.
What to discuss: Plan categories, product variants, stock handling, payments, shipping rules and order notifications. Test a complete order before launch, including failed payments and the customer confirmation. Merchant approvals and business policies remain part of launch preparation.
Start here if you need help choosing an ecommerce platform before committing to a build.
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Bring commerce to WordPress
WooCommerce development
For businesses that want a shop connected to a WordPress website and greater control over content and extensions. It is particularly useful when educational content and product sales need to work together.
What to discuss: Scope product and category templates, checkout, payment integration and shipping configuration. Agree who manages hosting, extension licences, backups and compatibility testing; store ownership also brings maintenance responsibilities.
Choose WooCommerce when WordPress fits your operation and you have a realistic support budget.
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Build pages around real customer questions
SEO & keyword research
For businesses whose pages are difficult to find or attract visitors who rarely enquire. Begin with the services you can deliver, the search terms already bringing visibility and the information a buyer needs to make a decision.
What to discuss: A focused engagement can include query research, a keyword-to-page map, titles and descriptions, internal links and content improvements. Track relevant search clicks and qualified enquiries together; a higher impression count alone does not establish business value.
Choose this when you need a prioritised plan for organic search and useful service content.
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Help nearby customers understand your business
Local SEO & Google Business Profile
For businesses serving a real location or defined service area. Local discovery depends on accurate business information and a website that makes your services, location and contact options clear.
What to discuss: Discuss profile categories, service information, opening hours, website links and consistency across business listings. Build location content around genuine local relevance and request honest customer feedback. Eligibility and verification depend on Google’s requirements.
Choose this for local enquiries. Profile management and website SEO should support the same customer journey.
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Improve the experience with a migration plan
Website redesign
For an existing website with unclear messaging, awkward mobile layouts or a difficult enquiry process. Start by identifying what already earns traffic and enquiries, then decide which parts need redesigning.
What to discuss: Inventory current URLs and content, plan navigation, improve priority layouts and map redirects where URLs must change. Review metadata, canonical links, tracking and form delivery before launch, then monitor traffic and errors afterwards.
Choose this when the site needs substantial change. Search visibility can fluctuate during a migration, so preservation needs explicit planning.
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Find the problem before funding the fix
Website audit
For a site that loads slowly, loses visitors or is not generating the expected enquiries. An audit separates observable problems from assumptions and gives the next investment a clearer purpose.
What to discuss: Review important page templates, mobile usability, crawl and indexing signals, internal links, performance and enquiry routes. Ask for findings with examples, their likely impact and a prioritised action list. Agree separately whether implementation is included.
Choose an audit when you know something is wrong but do not yet know whether you need SEO, repairs or a rebuild.
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Keep everyday website tasks under control
Website maintenance & support
For businesses that already have a website and need a clear plan for updates, backups and routine fixes. Maintenance is also a useful time to check that the enquiry form still reaches the right inbox.
What to discuss: Agree the update schedule, backup retention, restore process, monitoring and support hours. Define the allowance for content edits, what counts as a new feature and how urgent issues are handled. These details vary by support plan.
Choose this when continuity and reliable upkeep matter more than a new design.
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Give one campaign one clear next step
Landing page design & development
For a specific offer, audience or advertising campaign. A focused landing page connects the promise in your advert to useful details, credible evidence and a straightforward way to enquire.
What to discuss: Plan the offer, audience questions, form fields, mobile experience and confirmation message. Define conversion tracking and lead handling before traffic arrives. Measure qualified enquiries as well as form submissions; fewer fields are not always better for lead quality.
Choose this for one campaign or offer. Use a full business website when visitors need to explore several services.
Discuss landing page design & development ↗