Website Content Checklist: What to Give Your Web Designer

What content should you give your web designer?

Prepare your service or product information, contact details, approved brand assets and evidence supporting important claims. Assign each item to a page. A folder with fifty unnamed images and several conflicting brochures leaves the designer guessing which version is correct.

Start with your most important service. Write down who buys it, what is included, the questions customers ask and what happens after an enquiry. This gives the design a practical starting point even if the final copy still needs editing.

If you are still deciding which features or pages to commission, complete a website project brief first. This checklist focuses on the content that fills those agreed pages.

Website content checklist by page

Homepage content: explain the offer clearly

Supply a plain description of your business, the main audience, priority services and the action visitors should take. Include a few approved examples of work or other relevant proof. The homepage should help people choose a route into the site rather than reproduce every detail from every service.

For example, “We supply packaging for small food brands” gives the designer more direction than “We deliver innovative excellence”. Add the product types and actual service area so the statement becomes useful.

Service page content: answer buying questions

For each distinct service, provide the scope, exclusions, process, information needed from the customer and realistic delivery conditions. If pricing varies, explain what changes the quote. Do not invent a fixed price just to fill a design block.

Add answers to real questions from sales calls. An installation service, for instance, may need to explain site access and preparation. A design service may need to explain revisions and content responsibilities. The right questions depend on what you sell.

About page content: identify the people behind the business

Provide approved names, roles, relevant experience and the business story you are comfortable publishing. Check dates and qualifications. A short, specific explanation of how the team works is more useful than a long list of unsupported superlatives.

Contact page content: make the next step workable

Confirm the public phone number, WhatsApp number, email address, hours and any address intended for visitors. Identify the person who receives enquiries. If you serve a city remotely, describe it as a service area rather than implying a staffed office.

List the minimum details needed for a useful first response. An enquiry form should not request a full project specification when a visitor only needs to ask whether you can help.

Product page content: prepare consistent product data

For a product website, gather names, reference codes, variants, dimensions, materials, images and relevant availability information in a consistent format. Flag facts awaiting confirmation. If you sell through quotations, see our product catalogue website guide for the enquiry-led approach.

Website images, logos and proof: prepare usable assets

Send original image files where available and label what each image shows. Tell the designer which images are approved for public use and which are only references. An example website can communicate a visual preference; its photographs and copy should not be treated as your content.

For a team photo, include the approved names and roles. For a project image, identify the project and what your business actually delivered. For a product image, match it to the correct item and variant.

Testimonials and case studies need clear provenance

Keep the source of a testimonial and the wording you have permission to publish. Do not combine several customers’ comments into a new quote. For case studies, distinguish your contribution from the client’s work and identify the period and evidence behind any result.

If proof is missing, leave the section out or plan how to obtain it. Placeholder awards, invented reviews and borrowed client logos should never become launch content.

SEO content preparation without keyword stuffing

Share the terms customers use for your services, common questions and any available search data. Assign a clear subject to each page. A main heading should explain that subject, while section headings organise the questions a buyer needs answered.

Related terms belong where they add meaning: materials in a product specification, locations in a genuine service-area explanation and process terms in a delivery section. Repeating a phrase in every heading can make the page harder to read without helping the customer understand the offer.

For a redesign, send the current page URLs with the material you want retained. Mark proposed changes separately so content preparation does not accidentally become a request to replace working addresses.

Copyable website content worksheet

Example: preparing a catering service page

This is an illustrative example. The owner supplies the event types served, actual delivery area, menu options, minimum-order policy and the details needed for a quote. Photographs are labelled by menu or event. Unconfirmed prices remain marked for review. The approved next action is “Request an event quote”.

The designer can now arrange useful content around a buying decision. They do not need to guess whether the business offers venue service, packaged meals or both.

Website content approval checklist before launch

• One authorised person has approved the final facts and wording.
• Prices, contact details and service areas agree across pages.
• Images show the correct people, products and work.
• No placeholder text or unverified claim remains.
• Enquiry actions point to the intended destination.
• Required business policy content has been supplied by the responsible owner or adviser.
• The final content has been reviewed in the actual page layout, including a phone-sized view.

Website content preparation FAQs

Can the designer write the website content?

Yes, if copywriting is included in the agreed scope. The business still needs to supply and approve the facts. Confirm whether the quote covers interviews, writing, editing and revisions.

Do I need to finish every page before design starts?

Not necessarily. Agree a staged delivery plan. Complete representative pages early so the design is based on realistic content, and assign deadlines for the remaining material.

Can I send rough notes in Hindi or Hinglish?

They can be a useful starting point for discussing the business. Agree the website’s final language and who will translate, edit and check the meaning before publication.